From a simple flower bunch found at the edge of streets to falling on paper & rich chanderi silk fabric- the visual is very appealing and surreal in terms of beauty. The Bougain story starts from my love & childhood connection to this lovely paper crisp flower of different colors (rani pink, yellow, white, peach) abundant in Indian summer & leafy green in winters. A low maintenance plant with each flower having 3 petal like bracts with each of them has a flower growing. Bougainvillea flower symbolizes passion & beauty with multiple uses like medicinal, for decoration, as well as for making confetti. I developed a Festive edit named BUGANBEL Collection for the brand I was working with. From conceptualizing, print making, designing, embroidery details, 3D handmade tassels development, organizing the final shoot of collection & creating look book & content for marketing. The story doesn't ends here; we got breakeven response even before official launch & even in off season the demand of styles is amazing.

As a conscious & nature inspired creator makes me happy to see lot of people wearing my designs with comfort & confidence.